Well-edited videos with high-quality original footage are a key reporting strength of the DIRAJ journalists. We harnessed this through a staged story process informed by a scoop and issue prioritization system augmented with interview access to United Nations, civil society and academic experts.

Motion graphic templates were part of a process to quickly and efficiently process videos into branded social media motion cards.

The results significantly increased audience reach.

Events, webinars, interviews and social media outreach activities were coordinated to coincide with UN international observances (UN Days) to earn amplification through the extra news media boost.