Groundbreakers

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United Nations IFAD

December 2018

Creative Direction
Digital Strategy
Front-end Development
Social Engagement

Visit realgroundbreakers.org

I co-conceived and creative directed a campaign focused on rural women: realgroundbreakers.org, which implements a hashtag to collect personal stories that demonstrate the vital role women have in agricultural development.

My great-aunt Palma grows 🥬and 🍊. Thanks to her hard work and the animals she owns, she produces goods for her family spread around the 🌎.

She makes everyone feel at home even if they are miles away ❤️

This #WomensDay celebrate the #RealGroundbreakers #IFAD @groundbreaker pic.twitter.com/sEEPDoqG9l
— Allegra Santilli (@AllegraS21) March 8, 2019

This is Julie, my American @AFS host mum. She inspires me because she takes care of her family always with a sweet smile on her face. She loves to grow fruit & veggies and to cook healthy and delicious dishes, like fresh bread and pasta 🍞🍝#RealGroundbreakers pic.twitter.com/2DE5Y1YXrD
— Francesca Aloisio (@FranAloisio) March 12, 2019

Rural women farm and produce food in some of the world’s most
challenging conditions. Meet these #RealGroundBreakers: https://t.co/txPKPJkV8d via @IFAD pic.twitter.com/EILgYQ1GWE
— United Nations (@UN) March 4, 2019