DIRAJ

UNDRR

March 2020

Digital Design
Digital Strategy
Front-end Development
Project Management
Social Engagement

diraj.org

The United Nations Office of Disaster Risk Deduction (UNDRR) required a revitalization and refocus for one of their initiatives to enhance news media coverage of disaster risk management issues. DIRAJ is an association of African journalists based in Kenya sponsored by UNDRR. I provided and implemented detailed plans to strategically grow the network through a variety of communication products, including a member onboarding process, original reporting story production process, expert webinars, social media partnerships and hashtag campaigns. The initiative was also completely rebranded and the DIRAJ website was rebuilt to include events and journalistic resources.